Businessman working in robotic factory supported by Manufacturing Software Systems

Manufacturing in a Volatile World: How NetSuite Supports Modern Manufacturers

Businessman working in robotic factory supported by Manufacturing Software Systems

The manufacturing industry has always faced pressure from cost, competition, and operational complexity. However, today’s environment is changing faster than ever. Input costs can rise overnight, customer expectations continue to grow, and even minor disruptions can ripple across entire supply chains. In this volatile climate, relying on spreadsheets, legacy platforms, or disconnected tools is no longer enough to stay competitive. 

Modern Manufacturing ERP systems now play a central role in how organisations maintain control, make informed decisions, and respond quickly to change. NetSuite Manufacturing provides a cloud-based platform that brings core business processes together in one place, helping manufacturers improve agility, visibility, and operational discipline without introducing unnecessary complexity.  

Manufacturing in an era of volatility  

Manufacturers are operating in one of the most unpredictable business environments. Volatility is placing sustained pressure on margins and forcing frequent re-planning across operations. 

Common challenges include: 

• Rapidly changing material, labour, and energy costs, making it harder to protect margins and maintain stable pricing 

• Intensifying global competition, with customers demanding shorter lead times, dependable delivery, and consistent quality – often at lower prices 

• Continued supply chain disruption caused by geopolitical events, transport bottlenecks, and supplier instability, all of which require more flexible planning 

• A tightening and ageing workforce, with younger employees expecting intuitive, cloud-based tools rather than legacy on-premise systems 

Together, these factors are driving a fundamental shift in how manufacturing organisations think about technology. Leaders are re-evaluating their Manufacturing Software Systems and recognising that fragmented tools make it harder to react quickly or see the full impact of change. This is accelerating the move toward modern Manufacturing ERP solutions that provide a single source of truth across operations. 

How manufacturers stay in control despite volatility 

While many external pressures remain outside a manufacturer’s control, successful organisations are focusing on the areas they can influence. Increasingly, this means investing in Manufacturing ERP systems that support faster decisions and more resilient operations. 

Key priorities include: 

Faster, data-driven decision-making on the shop floor 
Real-time insight into production status and inventory levels allows teams to respond immediately to issues, rather than relying on delayed, end-of-day reporting. 

Greater visibility inside the four walls 
By bringing together production, inventory, supply chain, and finance in one platform, manufacturers gain a clearer view of how changes in one area affect the rest of the business. 

Right-sized teams supported by automation 
Reducing manual data entry and limiting reliance on spreadsheets helps teams handle higher volumes of work with fewer errors and less rework. 

Technology that supports frontline users 
Modern ERP tools are designed to be intuitive and accessible, helping reduce administrative burden and improving adoption among operational teams. 

By focusing on these controllable factors, manufacturers can build resilience and adaptability, even when external uncertainty remains high. 

NetSuite manufacturing for modern businesses 

NetSuite Manufacturing is designed for growing organisations that need cloud-based ERP that is capable of improving visibility, control, and scalability – without introducing unnecessary complexity into their technology landscape. 

Built as a unified cloud platform, it brings together financials, inventory, production, supply chain, and warehouse management in a single system. This integrated approach replaces disconnected Manufacturing Software Systems and allows teams to work from one reliable set of data rather than across multiple tools and spreadsheets. 

As a cloud service, NetSuite Manufacturing is easier to deploy, maintain, and scale than traditional on-premise solutions. It is particularly well suited to mid-sized manufacturers that need enterprise-level capability but want to avoid the cost, rigidity, and long-term maintenance burden associated with heavily customised legacy systems.  

AI, automation, and the future of manufacturing ERP  

Technology only delivers value when teams feel confident using it. A cloud-based ERP like NetSuite provides a practical foundation for daily operations, offering consistent access to information and processes from any location. 

Automation within NetSuite reduces manual workloads, simplifies approvals, and supports consistent execution across manufacturing operations. This is particularly important for growing businesses that must do more with smaller teams and cannot afford the inefficiencies created by fragmented systems. 

As NetSuite continues to embed AI capabilities into planning, reporting, and inventory management, manufacturers can benefit from more predictive and proactive workflows without adding multiple standalone tools. The modular nature of the platform also allows organisations to start with core functionality and expand into areas such as warehouse management as their needs evolve. 

Why work with OSSM? 

Choosing the right ERP system is only part of the journey. How it is implemented and aligned with your business processes determines whether it becomes a strategic asset or simply another piece of software. 

At OSSM, we are a leading NetSuite ERP partner working with manufacturing organisations across the UK. Our approach begins with understanding how your business operates today, where greater visibility and control are needed, and how NetSuite Manufacturing can support your future growth. 

We focus on configuring the platform around your real-world processes, ensuring it supports operational efficiency while delivering the reporting and insight leadership teams require. 

If your business is navigating ongoing volatility and you are exploring modern Manufacturing ERP systemsspeak to us today.  

About the Author

Picture of Rob Van Der Velden

Rob Van Der Velden

Rob Van Der Velden is a Consultant at OSSM, specialising in NetSuite implementation project management. He oversees the entire process from pre-sales to training, with expertise in Manufacturing, Project Management, Service Management, CRM, and Distribution & Warehouse Management. Rob excels in workshops, process definition, data migration, customisation, and change management, providing strategic guidance to optimise business processes.

Close-up of laptop with creative AI circuit brain representing NetSuite ERP and embedded intelligence

AI vs Copilots: What Matters for Organisations in 2026, and How NetSuite Stands Out

Close-up of laptop with creative AI circuit brain representing NetSuite ERP and embedded intelligence

Artificial intelligence continues to dominate business discussions, but the real challenge in 2026 is turning ambition into action. The focus is no longer on testing ideas in isolation, but on making AI a reliable part of daily operations. For organisations planning to adopt AI at scale, success depends on integrating it into the systems and processes people already use, rather than relying on disconnected tools.

NetSuite ERP has been built with this transition in mind, supporting the move from experimentation to practical application. Instead of positioning AI as an external assistant or bolt-on feature, NetSuite embeds intelligence directly into operational workflows. This means insights, automation, and anomaly detection are available at the point of work, enabling teams to respond immediately and turn data into decisions without switching systems.

AI, Copilots, and Embedded Intelligence

To understand how AI can deliver real business value, it is helpful to separate three key approaches:

General-purpose AI
Usually accessed through public platforms, general-purpose AI can be useful for drafting content or generating ideas. However, it is rarely connected to ERP processes in a controlled, secure way.

Copilots
These tools act as digital assistants, helping users complete tasks, answer questions, and surface insights. In many cases, they operate alongside systems rather than being embedded within core business processes.

Embedded intelligence
This model places AI directly inside software and workflows, allowing systems to learn from data, adapt to changing conditions, and produce outcomes in real time without constant manual input.

NetSuite incorporates elements of all three, but its greatest strength lies in embedded intelligence. Ask Oracle, NetSuite’s natural language interface, enables users to search, explore, and take action using everyday language, while remaining within the ERP environment. It delivers responses that are grounded in business context and explains not only results but also the reasoning behind them, supporting more informed collaboration across teams.

Unlike standalone copilots that focus primarily on providing answers or generating content, NetSuite ERP integrates AI into everyday activity. Whether reviewing data or managing transactions, users can rely on Ask Oracle for immediate guidance and insights that align with the task at hand.

What really matters in 2026

For senior leaders, the discussion has moved beyond whether AI should be adopted and now centres on where it can consistently deliver measurable business value. Organisations are increasingly focused on identifying clear use cases that support defined objectives, such as accelerating financial close processes or improving forecasting accuracy.

To achieve this, AI must extend beyond personal productivity tools and become part of the core systems that manage operations and financial performance. When intelligence is built into these workflows, it can drive meaningful efficiency improvements across the organisation.

Responsible deployment is also critical. When AI plays a role in decisions that affect cash flow, stock levels, or regulatory compliance, governance and security must be built in from the outset. NetSuite’s AI capabilities are delivered on Oracle Cloud Infrastructure, offering enterprise-grade security, performance, and reliability, while ensuring actions remain aligned with defined controls and business rules.

How NetSuite approaches AI differently

NetSuite’s approach to AI is grounded in its platform architecture. A single, unified suite combines financial management, CRM, eCommerce, and operational functions, creating a consistent source of data across the organisation. This unified dataset is essential for generating insights that are accurate, relevant, and actionable.

On this foundation, NetSuite delivers intelligence that supports real workflows rather than operating as a separate layer. This allows teams to improve everyday performance through practical applications such as:

• Exception Management – Automatically reviews financial activity to detect unusual patterns and recommend corrective actions, helping reduce risk and prevent errors

• Narrative Reporting – Produces written explanations, summaries, and visual outputs from operational and financial data, accelerating analysis and communication

In addition to supporting routine processes, NetSuite AI also provides decision support by highlighting trends and relationships within data:

• NetSuite Planning and Budgeting – Applies AI to identify anomalies and patterns, enabling finance teams to better understand the drivers behind performance

• NetSuite Analytics Warehouse – Uses intelligent discovery tools to uncover revenue opportunities and key business indicators, supporting informed decisions across departments

NetSuite ERP benefits and how OSSM can help

For organisations assessing NetSuite ERP benefits, embedded AI is a major differentiator. Built directly into the platform, it enhances finance, operations, planning, and reporting by reducing manual effort, improving control, and enabling more proactive, data-led decision-making. Over time, this embedded intelligence can contribute to stronger performance, improved efficiency, and healthier margins.

Working with experienced NetSuite consulting partners is key to realising these advantages. As a leading NetSuite Solution Provider in the UK, OSSM supports organisations through implementation, optimisation, and ongoing development. Our team helps define relevant AI use cases, configure workflows, and extend NetSuite with industry-specific capabilities, ensuring that intelligent features are aligned with genuine business needs.

For organisations ready to move beyond experimentation and embed AI into daily operations, NetSuite is designed for this next phase. Speak with our specialists to learn how intelligent workflows can increase efficiency, strengthen decision-making, and reshape the way your business operates.

About the Author

Picture of Brian Doherty

Brian Doherty

Brian is an experienced Solution Consultant with deep expertise in the ERP software industry, having worked with NetSuite solutions since 2013. Prior to that, he supported and implemented Sage finance and ERP systems. Over the years, Brian has successfully project managed, implemented, and supported NetSuite across a range of industries. He brings a strong focus to business process analysis, working closely with customers to align solutions with their specific needs and objectives.